AMAZING! At the beginning of the year, we could only hope that we would see Alita back in theaters again. Our early attempts to float the idea out there in the first couple of months were dead on arrival. But eventually, a few individuals took the bull by the horns and kickstarted the campaign to get Alita: Battle Angel re-released into theaters.
Cinemark Theaters was the first to respond to our campaign and many others followed. The highlight was seeing James Cameron himself not only announce the film re-release but state that the “#AlitaArmy” had his support.
To promote the re-release of Alita: Battle Angel, we rented a billboard and launched advertisements on YouTube, Facebook, Instagram, and Pinterest.
There’s no doubt that we’ve made an impact. The estimated weekend box office for Alita: Battle Angel as of 11/1/2020 is about $128,000, according to The Numbers. That’s $128,000 that Alita would not have had without a re-release. But for sure our advertising, word of mouth, and diligent promotion has led to many ticket sales. The film producers aren’t expecting a million dollars at a time like this – with the pandemic and limited release of the film at discounted ticket prices – so we should be proud of what we have achieved so far. We, the Alita Army, have done our job and then some.
Enjoy watching Alita in theaters again! And let’s keep up the great work!
The Alita Army Radio KAOS live-stream wrapping up the re-release is linked below:
You can also watch on Twitch: https://www.twitch.tv/thealitaarmy